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Four-time Super Bowl

Four-time Super Bowl Champion, Tom Brady, has just been announced as the latest brand ambassador for the Swiss Avant-Garde watchmaker, TAG Heuer. The announcement was made during the official launch of the Carrera – Heuer 01 timepiece in New York City on Tuesday night where the President of the LVMH Group Watch Division and CEO of swiss watches TAG Heuer, Jean-Claude Biver, surprised the attendees by officially introducing the new partnership with the New England Patriots' star quarterback. Rumors are circling that the deal involved over $2 million dollars to sign plus a small stake in the company. Commenting on the evening's big news, Mr. Biver stated, "We are thrilled to have Tom Brady as a representative of TAG Heuer and are looking forward to taking part in the beloved tradition of American football. Tom embodies the principals of perseverance, strength, and illustrates an unwavering commitment to excellence in the face of pressure. He personifies the Don'tCrackUnderPressure mindset." Mr. Brady, clearly showing his excitement about the new venture, added, I am thrilled to be part of the TAG ambassador http://www.buywatchestop.co.uk team. I have always admired the craftsmanship of a luxury timepiece and the new Carerra 1 is no exception. The first nice watch I purchased was a TAG. So, it looks like I've now come full circle with this admired company.

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